Word: madison
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...That Madison Avenue has a tin pan ally has long been an open secret. When singing commercials first began to sound better than popular songs, most listeners concluded, reasonably enough, that popular songs had become worse (rock 'n' roll had come along). But a year or so later, the advertising arias began to sound unmistakably better than the TV programs they interrupted. Here was unquestionable evidence. TV programs could not have got any worse; therefore, the singing commercials had improved...
...Easterns. Much of the Madison Avenue manner rubbed off on the Japanese admen. To Yoshida, the "client is god." and his account executives spare no effort to prove it. Each summer, when Japanese traditionally send each other greetings, teams of Dentsu men climb to the top of sacred Mount Fuji to post their seasonal cards to major clients. Ads aimed at Westerners living in Japan are written in "Japlish"-a stilted Japanese version of English. A recent Dentsu house ad boasted that the agency's ads reach an audience of 90 million "herdsmen, hoteliers, housewives, hostesses, heavyweights, hepcats, hipsters...
...with the dresses dis patched through the lobby under canvas by her couturier, Oleg Cassini. Also under wraps: a massive Mr. John hatbox that surely contained Jackie's Easter bonnet. At odd moments during the week, she inspected the art galleries and curio shops that abound about her Madison Avenue hotel, but her only known purchase was an antique French cachepot...
...most startling upsets, the hustling University of Cincinnati beat Ohio State's defending champions in the finals of the N.C.A.A. tournament in Kansas City by the score of 70-65. to snap the Buckeyes' winning streak at 32. Meanwhile. Providence won the National Invitation Tournament in Madison Square Garden by beating St. Louis...
...Ireland's 31-year-old Pete McArdle and Britain's 39-year-old Fred Norris to win a two-mile in Boston Garden in 8:49.2-nearly a full minute faster than any other schoolboy had ever before run the distance. In the U.S. championships at Madison Square Garden, Kidd won the three-mile in 13:47 while trouncing Record Holder Al Lawrence, 30. In Chicago, running in the cramped event of the mile that barely let him get warmed up, Kidd not only finished a respectable second to Hungary's lean Istvan Rozsavolgyi, 31, but turned...