Word: madison
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...experiments in molecular physics won a Nobel Prize in 1944, were vital to U.S. atomic research. Now a part-time professor at Columbia University, Rabi argues that all scientists ought to be "oddballs." Their lives, he says, leave no room for such bourgeois considerations as suburban homes or Madison Avenue clothes: "Once you put on the clothes and cut your hair you begin acting the part." But Rabi himself wears well-cut clothes?and his hair is neatly...
Grandson of wealthy, ardent Republican Samuel Bowles, who edited the Springfield (Mass.) Republican, Bowles got proper schooling (Choate, Yale), left the family newspaper (he opposed his father's opposition to the League of Nations) for Madison Avenue, where he and Friend William Benton organized the highly successful advertising agency, Benton & Bowles. (Bowles's contribution to Hellmann's Mayonnaise: "Double-whipped.") By 1941, Bowles had made himself a million dollars, "retired" at 40 and set out to double-whip the world...
Bowles still wears Madison Avenue's grey flannel suits and button-down-collar shirts, has rarely been seen in formal clothes. For recreation he is a real canvas sailor, reluctantly gave up his 50-ft. yawl for a small sailboat when his children grew up. Twice married (he and his first wife were divorced in 1933), he has five children; Son Samuel passed up a Rhodes scholarship to teach school in Nigeria; Daughter Cynthia did a stint as a nurse for the World Health Organization in India...
...ROBERTS Madison...
...street interview turned up a long-winded Piel's fan who would not let Bert get his motivational research questions in edgewise, the labels got switched during a beer test and Brand X's foam lasted longer. Bert and Harry not only spoofed Piel's but Madison Avenue itself, put a new twist in kidding commercials...