Word: madison
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...years the premier arena for prizefights and political rallies, ice shows and sawdust revivals, Manhattan's Madison Square Garden will soon sport a new look in a new location. Admiral John J. Bergen, chairman of the Graham-Paige Corp., the holding company that owns the Garden, last week announced plans to build a mammoth, three-block, $38 million new sports and entertainment center to replace it, on the west side of Manhattan at a site yet to be chosen. To be privately financed, the new Garden (which will retain the old name) hopefully will be ready...
...Army, which counts on ROTC for 13,200 second lieutenants next year-about 90% of its new officers. If the switch from compulsory to volunteer ROTC becomes general, the Army will be lucky in the future to get 50% of the ROTC officers it needs. At Wisconsin's Madison campus, the shift to a voluntary program has cut freshman enrollment in Army ROTC by 66%. Best Army hope of persuading state universities to keep the boys in uniform: a proposal, currently under study in the Defense Department, to give universities a grant of several hundred dollars a year...
...Madison...
Brand X is such a handy device for avoiding mention of competitors that Madison Avenue is not likely to give it up easily. But some products-including Cheer detergent-have already stopped using Brand X in favor of such descriptions as "another leading washday detergent," and others, such as Piel's beer, are cutting down their use of Brand X. But Brand X has a huge reservoir of good will in TV viewers who resent loud and aggressive commercials, favor the underdog. Manhattan's Brand "X" Enterprises, Inc. is so confident of this market that it is planning...
Fresh from his tent outside Berlin's Red sector where he wound up his , successful German crusade. Evangelist Billy Graham moved into Manhattan's Madison Square Garden last week. The message Madison of repentance and salvation was much the same as in his New York Crusade three years ago-but the words were different...