Word: madison
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...Walter Thompson has often behaved contrary to the Madison Avenue image (its offices are two blocks away on Lexington Avenue). Thompson still makes no presentations to get an account because it says it does not know enough about a prospective client to do so. It turns down products whose increased consumption it believes is not in the public interest (e.g., questionable patent medicines), and has no hard-liquor accounts...
...made a vice president in 1947. In 1955 he was chosen over 84 other vice presidents as president of J. Walter Thompson. Since then Strouse has won a reputation as a builder of new business, has also won back such multimillion accounts as Standard Brands and RCA. Madison Avenue competitors describe Strouse as "a good organization man in the best sense of the word...
Thank God that age was not a deciding factor in keeping the following patriots from public service during our struggle for independence: in 1776 Patrick Henry was 40, Thomas Paine was 39, Thomas Jefferson was 33, John Jay was 31, James Madison was 25, and Alexander Hamilton...
Citizens of all political complexions turned out for a down-with-H-bombs rally in Manhattan's Madison Square Garden, but the oddest pair seemed to be Topeka's Old Republican Alfred Mossman London and the widow of the man who overwhelmed him in the 1936 presidential election, Old Democrat Eleanor Roosevelt. Landon, 72, and Mrs. Roosevelt, 75, obviously struck responsive chords with each other in their mutual endorsement of a "sane nuclear policy." Neither of them, however, joined a ban-the-bomb march after the rally. That was left to more militant demonstrators, such as Old Socialist...
...price before plunking down his hard-earned money, can be fanatically loyal to a product once he is won over. But his sense of values, his different cultural life, and his ignorance of many Western habits all conspire to make him a customer to test the ingenuity of the Madison Avenue adman. Hut-to-hut market research, for example, does not seem to work. A recent survey for brilliantine among upper-income Nigerians ($280 to $1,400 a year) showed that 38% were nonusers. Yet among these nonusers, 52% insisted that they preferred to buy brilliantine in jars rather than...