Word: madonna
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...should probably be grateful that Bay is too young to remember Kate Smith, so we were spared Madonna in a fat suit singing God Bless America in the midst of the rubble. ALDEN GRAVES North Bennington...
...idea seems so simple. Take a brand that has name recognition and an impressive archive but whose products are more likely to be seen on mall-walking matrons than on Madonna and inject the elixir of youth. That is, find an unsung young designer to create a new line of products, or conceive of a new store that will catch the eye of the fashion press and stylists. Encourage those stylists to nudge some free stuff toward a celebrity or two. Put some mad money into the hands of coltish ad folks, and create unfathomable but cool ad campaigns. Widen...
Will it work? It's a tough call, since there is no identifiable Dunhill' fashion statement for young people to latch on to. But signs are encouraging. April's opening of the flagship store in London generated the requisite buzz. Guy Ritchie, also known as Mr. Madonna, wore a Dunhill' suit at his wedding. And Leymarie has already been promoted to head up Richemont's Cartier division. (Are there Cartier tongue studs in our future...
...when Madonna gave a Frenchman called Mirwais the job of producing half the songs on last year's Music album, it simply confirmed the extraordinary turnaround that has taken place over the past four years: French music has become cool...
...Will it work? It's a tough call, since there is no identifiable Dunhill' fashion statement for young people to latch on to. But signs are encouraging. April's opening of the flagship store in London generated the requisite buzz. Guy Ritchie, also known as Mr. Madonna, wore a Dunhill' suit at his wedding. And Leymarie has already been promoted to head up Richemont's Cartier division. (Are there Cartier tongue studs in our future...