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...rules-averse Florida didn't already have some of the nation's most dangerous drivers - more pedestrians are killed there each year than in any other state - now it's dealing with the rising popularity of Mad Max-like high-speed motorcycles. The rogue bikes are a particular bane in South Florida, where the weather is warm year-round and many of the roads are so flat and straightaway that they can easily be turned into a racetrack. Florida motorcycle crashes have been up in recent years - from 8,990 in 2006 to 9,618 in 2008, when state legislators...

Author: /time Magazine | Title: Florida's Fast Motorcyclists Are a Growing Menace | 3/3/2010 | See Source »

...these cases, it didn't take a Mad Man to invent the sounds, infuse them with meaning and then play them over and over until the subjects internalized them. Rather, the sounds already had meaning and thus triggered a cascade of reactions: hunger, thirst, happy anticipation...

Author: /time Magazine | Title: Neural Advertising: The Sounds We Can't Resist | 3/1/2010 | See Source »

...vast and diverse a genre to be defined by any one set of especially lousy shows. And for all of everyone's worries 10 years ago, reality TV hasn't crowded "quality shows" off the air. The past 10 years of scripted shows - The Wire, Battlestar Galactica, The Office, Mad Men - are the strongest TV has ever had. (One genre that reality may be crowding out is soap operas. As the World Turns is ending, as did Guiding Light, their appeal supplanted by the immersive serial dramas of Jon & Kate, among others...

Author: /time Magazine | Title: Reality TV at 10: How It's Changed Television — and Us | 2/22/2010 | See Source »

...answer is that every great manufacturing company runs a crazy R&D department, a place where mad scientists get to fiddle with toys and produce one or two breakthroughs a year. Coudreaut and his staff of 16 consider approximately 1,800 ideas for new menu items each year, but only a couple - or in an atypical year, as many as five - make it onto the menu. Few stay permanently...

Author: /time Magazine | Title: McDonald's Chef: The Most Influential Cook in America? | 2/22/2010 | See Source »

...firms have good reason to rush to Libya. The oil-rich nation is sitting atop a giant cash surplus, with foreign reserves of nearly $140 billion. Muammar Gaddafi, who has ruled Libya for four decades and was once described by Ronald Reagan as "the mad dog of the Middle East," has said he intends to spend a lot of that money overhauling his country's creaking infrastructure, which was barely updated through more than two decades of international embargoes. (U.S. sanctions were lifted in 2004 following Libya's abandonment of its nuclear weapons program.) (See pictures of Colonel Gaddafi...

Author: /time Magazine | Title: After 37 Years, the U.S. Arrives to Do Business in Libya | 2/22/2010 | See Source »

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