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Usage:

Another creative triumph is the commercial-within-a-commercial based on the filming of an ad for "Mama Magadini Spicy Meat Balls." All that Jack has to say is, "Mamma mia, that's-a spicy meatball!" Trouble is, every take is fouled up: Jack blows his lines, forgets his Italian accent. At one point a fiery meatball scorches the roof of his mouth and all he can do is gasp. Enter Alka-Seltzer. Finally, after a perfect take, the prop oven door falls off, and the tired director sighs, "Cut. O.K. Let's break for lunch...

Author: /time Magazine | Title: Television: Reviewing the Commercials | 11/9/1970 | See Source »

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