Word: magcloud
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Dates: during 2009-2009
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...site has proved popular with religious organizations, artists and other groups that have a dedicated rather than a mass following. (Mormon Artist is one such title.) What Powazek proved is that MagCloud could also be a breakthrough for news...
...coincidentally, Powazek had been working with Hewlett-Packard on the development of MagCloud, a publish-on-demand service that lets anyone become his or her own print magnate. Potential publishers e-mail the site any number of documents to be printed on standard, letter-size magazine stock. MagCloud takes care of the rest - binding the pages, selling the finished magazine on its website and delivering each order. For this HP charges about 20 cents per page; the publisher of the magazine can add a markup to that. (See pictures of Australia's dust storms...
...Australian photographers to tell them he was assembling a magazine and ask if they would like to be involved. They weren't offered any compensation - and only one turned him down. Powazek laid the photos out using Adobe InDesign, put together an introduction and sent it off to MagCloud. By the dawn of Sept. 25, barely 48 hours after the dust storm, Strange Light: Photos from the Great Australian Dust Storm was ready to roll off the presses. (See the top 10 magazine covers...
...Strange Light a more efficient, quasi-new-media version of that process? Not yet. The magazine is available for sale online, but MagCloud doesn't distribute to Australia, where it's reasonable to assume interest will be highest. (Powazek offered to send it to anyone who wanted it, and one Australian took a bulk order for local distribution.) Delivery from MagCloud can take up to two weeks, which is like baking fresh bread and shelving it. HP has plans to shorten the lead time, but it's at the mercy of the postal service. Meanwhile, newsstands remain the point...
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