Word: maggie
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Dates: during 1960-1969
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Shooting for the parent trade, Nestlé in 1947 bought Maggi, a Swiss company with a $100 million-a-year line of soups and seasonings. In 1960, Nestlé's bosses laid out another $27 million for England's venerable Crosse & Blackwell Ltd., with its 26 soups, preserves, pickles and puddings. Last year the company picked up Italy's Locatelli, which produces cheese, tomato products and meats. Today, Nestlé markets everything from soup to nuts, has 75,000 employees and 180 factories in 34 countries. With annual sales of $1.5 billion, it is the world...
...Needy. Ironically, more and more of the socialites are beginning to stay away from the charity balls that they invented; they lend their names and sometimes buy tickets, but they don't show. Says TV Veteran Maggi McNellis, wife of Art Gallery Owner Clyde Newhouse, and herself one of the busiest charity ball patrons: "When you get there, you look at your program. Then you look around the room for the people listed and you don't see them. I've been on ball committees and haven't gone myself." Says Party Arranger Elsa Maxwell...