Search Details

Word: maggiemoo (lookup in dictionary) (lookup stats)
Dates: during 2003-2003
Sort By: most recent first (reverse)


Usage:

Steve's Ice Cream in Boston popularized the mix-in in the 1970s, and today two other growing chains--Marble Slab Creamery, which is based in Houston, and MaggieMoo's Ice Cream & Treatery, based in Columbia, Md.--employ similar ingredients and theatrics. But both trail Cold Stone in revenue and number of shops. Why? Ducey sets aggressive goals and then has his top managers--who hail from organizations like McDonald's--sprint after them. Cold Stone also knows how to mix up the mix-in, as in a Survivor-inspired promotion two years ago that combined ice cream with chocolate...

Author: /time Magazine | Title: Franchising: Hot Ice Cream | 8/11/2003 | See Source »

| 1 |