Word: maggiemoo
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Dates: during 2003-2003
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Steve's Ice Cream in Boston popularized the mix-in in the 1970s, and today two other growing chains--Marble Slab Creamery, which is based in Houston, and MaggieMoo's Ice Cream & Treatery, based in Columbia, Md.--employ similar ingredients and theatrics. But both trail Cold Stone in revenue and number of shops. Why? Ducey sets aggressive goals and then has his top managers--who hail from organizations like McDonald's--sprint after them. Cold Stone also knows how to mix up the mix-in, as in a Survivor-inspired promotion two years ago that combined ice cream with chocolate...
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