Word: maggipinto
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...genteel practice of monogramming has gone beyond fine linens and towels. Now consumers are slapping their initials--or those of spouses, friends, even pets--on their sandals, toenails and cocktails. "Anytime you can personalize something, it elevates it," says Donata Maggipinto, culinary director of Williams-Sonoma, which has upped its line of monogrammable products 15% this year. Last year Los Angeles Victoria's Secret stores offered monogramming of initials and other symbols on bras and panties; it was such a hit that last month the chain made the service available nationwide. Barneys' brisk-selling lettered cashmere sweaters, introduced last year...
Pollsters, trend watchers and merchants are convinced that couples are getting married earlier than a few years ago. Bette Kahn, spokeswoman for Crate & Barrel, and Donata Maggipinto, director of food and entertainment for Williams-Sonoma, say the brides being listed on their registries are younger. Carolyn Campbell, owner of Los Angeles' Wedding Library, which serves thousands of brides, says their average age in 1990 was 27; today it's 24. Notes Marci Blum, a New York wedding consultant: "I look around the room and think, 'You should be in high chairs...
...more and more young people buying big-ticket items like turkey roasting pans instead of the expected disposable aluminum pans. The company introduced cookbooks on CD-ROM, anticipating moderate sales to middle-aged gourmands, but the discs blew out of the stores, toted by twentysomethings. Says the company's Maggipinto: "Now 26 is our emerging market, and as of this year we have begun seriously focusing on being on trend," she says. "On trend" has meant offering its best-selling stainless-steel toaster in Gen X-friendly pastels like green, yellow and orange, along with easy step-by-step products...
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