Word: magical
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Dates: during 2000-2009
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...book about achieving an equal balance of marital responsibilities is akin to one that promises speedy weight loss. You quickly discover that there is no magic--just discipline and eating your vegetables. For the couple who wants to split family life even-steven, it takes love, commitment and the ability to swim upstream, societally speaking...
...Hollywood, you see, the making of a movie involves two crucial groups of people: the creative team, who put it together, and the MPAA ratings board, which decides whether and in what form it can be shown if it is to win the magic R. In rare cases, a film's rating has been appealed to a higher committee, the MPAA's Supreme Court, and won. Generally, though, achieving a softer rating is a matter of negotiation. The board tells you what to take out, and you do it. Or they don't, and you have to guess...
...than wait on a street corner for a cab in San Francisco, Washington, Dallas or 22 other cities, use Ride Charge to call a taxi via your smart phone. BlackBerry users must create an account, then summon a chariot by emailing get@ridecharge.com; iPhone users can just download the Taxi Magic app. The program gives you real-time updates on your car's location, when it will arrive, as well as the driver's name and car number. Plus, you can pay by credit card...
F.D.R., however, was able to roadblock attention in American homes on the only mass broadcast medium in existence, one so new and intimate it still seemed like magic. Obama is in a mediasphere that includes broadcast, cable, blogs, Twitter and sundry home-entertainment boxes. To persuade in this world - and the President is not just the decider but also the persuader - you have to go multiplatform. (Read "The New Liberal Order...
...economist David Ricardo, for anyone to cloak a theory around something that humans had been doing since time immemorial. Ricardo showed that if nations concentrate on what they do best - those things in which they have a comparative advantage - and trade for the rest, their welfare will increase. The magic of trade is that it encourages economic specialization. If the fruits of that specialization can be freely exchanged, everyone benefits. (Read "Protectionism on the Rise in Europe...