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Facebook's inclusiveness has broadened its popular appeal, but the alchemy of the Web is converting eyeballs to dollars via the "click-throughs" that advertisers crave--and the social nets are still searching for the magic formula. Members of both Facebook and its chief rival, MySpace, spend on average about 3 1/2 hours a month clicking around on each site, but they get so caught up in checking out their friends' pages and updating their own that they are less likely to click through to the ads. What's more, Facebook may not be able to keep up the momentum...

Author: /time Magazine | Title: Is Facebook Overrated? | 11/21/2007 | See Source »

David Graves' Rooftop Magic NYC honey Sold at the Berkshire Berries stand at New York City's Union Square Greenmarket on Monday, Wednesday and Saturday, or visit berkshireberries.com...

Author: /time Magazine | Title: What's the Buzz? | 11/21/2007 | See Source »

Govan, 44, solves problems for a living. An East Coast art star who is best known for his work turning an abandoned factory into the Dia Art Foundation's showplace in Beacon, N.Y., in 2003, he was hired 22 months ago to bring his magic to LACMA, a museum that even its most prominent backer, collector Eli Broad, calls "very tired...

Author: /time Magazine | Title: Thinking Out Of the Box | 11/19/2007 | See Source »

...these athletic successes were somehow related, that on both the collegiate and citywide level we were being blessed with the perfect sports season.Now, here we are in 2008, and it’s all happening again. After three-year championship droughts for all three teams, the magic of 2004 is creeping back into the Boston area, from Foxboro and Fenway to Harvard Stadium and the Yale Bowl. The Red Sox have already done their part, while the Patriots are working on nothing less than one of the greatest seasons in football history. It should come as no surprise, therefore, that...

Author: By Daniel J. Rubin-wills, CRIMSON STAFF WRITER | Title: LAST WILLS AND TESTAMENT: Glory Days for Boston, Harvard | 11/19/2007 | See Source »

...Nottingham, England, is a long way from the verdant lawns and haunted forests of Hogwarts School of Witchcraft and Wizardry, the main setting of J.K. Rowling's Harry Potter books. But by borrowing elements from that fantastic realm, this once-failing school has turned itself around as if by magic dust...

Author: /time Magazine | Title: Harry Potter Works Magic at School | 11/16/2007 | See Source »

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