Word: magically
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Dates: during 1950-1959
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Stage-Struck (Fri. 8:30 p.m., CBS Radio) is "dedicated to the proposition that the theater, the people in it, the magic world of the stage, are glamorous and exciting to everyone, because, deep down, we're all stage-struck too." Deep down, CBS was also struck by the notion that a lavish, hour-long program crammed with famed Broadway names and excerpts from hit shows could do wonders for radio. Stage-Struck (which is shopping for a sponsor) is an exciting guided tour of backstage Broadway, from casting office to dressing room. On his first assignment, Emcee Mike...
...sail himself and not easily given to hero worship, the giant of them all was Robert Hilgendorf, the "Devil of Hamburg." No one ever equaled his skill at rounding the Horn, and there were plenty of sailing men who believed that he could control the winds with black magic. Hilgendorf himself did not care to press his skill; he quit at an early 50 to take a soft job ashore with an insurance company...
...Guiding Light, "Duz does a wash like no detergent can-it's the soap in Duz that does it!" On Life Can Be Beautiful, life can really be beautiful if Tide is used ("Gets clothes cleaner than any soap"); on Backstage Wife, Cheer's "blue magic" guarantees "the whitest, brightest and the cleanest wash possible...
...white detergent. Then someone suggested that it be dyed blue and tried out. The blue not only sold much better (especially among women who used bluing in their wash), but it also supplied a catchy ad slogan: "It's new! It's blue! It's Blue Magic...
...sucker by an aspiring actress (Evelyn Keyes), unjustly accused of assault & battery, framed for murder, hammered to a pulp by one gangster, pistol-whipped by another, and shot by a third. Before it is too late, Payne loses his temper and beats up everybody in sight-a magic Hollywood formula that enables him to corral all the criminals, clear his name, and settle down happily in a rose-covered gas station with Actress Keyes, who has had a change of heart...