Word: magically
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Dates: during 1990-1999
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Oddly, Baal in this performance was played down, despite Sussner's obvious charm, power and presence. To level this fascinating bias of perspective, the other minor roles were constantly playing up their parts, detracting from the magic that is Baal...
...heads-up approach got its impetus early in his hoop career when he witnessed the fleecing of fellow Laker Kareem Abdul-Jabbar, who lost millions to unscrupulous financial advisers in the 1980s. Johnson dumped his own advisers and started demanding monthly statements from his new ones. He realized that Magic Johnson was a brand name as well as his own, and that he wasn't benefiting from it. So he became the first active N.B.A. player to be a league licensee. "I just kept seeing all these people wearing my T shirts, and I was not getting a dime from...
Like any other star athlete, Johnson has done a ton of endorsements; now his own money is on the line. He and Sony are partners in the $8 million-plus theater investment, including the Magic Theatre at the Baldwin Hills Crenshaw Plaza in South Central Los Angeles, a top-grossing movie house. "Everybody in Hollywood said it wouldn't work," Johnson says of the L.A. deal. "They laughed at us, and they laughed at Sony. Now they want to know how they can help." The theater's success has given an assist to other businesses there. Like Greenbriar, the mall...
...retired jock and a guy who left Michigan State after his sophomore year, Johnson brings a sophisticated business mind to the game. "The Magic Theatres work because we do our homework," says Johnson, who was always interested in business while he was playing ball. "I don't know everything, but I get caught up on what I don't know." He's got some fancy tutoring too. Among those who help him brush up on balance-sheet analysis is former Walt Disney Co. president Michael Ovitz, a close friend. Adds Lombard: "Earvin is a tremendous businessman. He has the same...
Johnson isn't all business. For fun (O.K., and for profit) he leads a traveling basketball show called the Magic Johnson All-Stars around the world like a rock tour, playing exhibition games against foreign basketball teams. And since he lives in L.A., it was only natural for him to get into entertainment. He has signed a production deal with Fox Family Films, and is wrapping up another to act as host on a syndicated talk show for Twentieth Television. Johnson will be co-executive producer of the talk show with his longtime agent, Lon Rosen. Once again it will...