Word: magics
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Dates: during 1960-1969
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...that they can be absorbed at a glance. To Friedman, they suggest "the resolution of serene and aggressive elements" and hence "the paradox of civilized man." To others they are simply there, in all their stubborn purity-statements without any definite meaning and with little magic, but with a painterly integrity that has a force...
...sciences come back strong now with new Bio. 115, Astro. 1 ("Stars"), Chem. 1 ("Black Magic") and Chem. 11 ("Black Magic for Magicians...
Best known among the other winners were Sam Francis, who lofts petals of color on huge expanses of canvas, and Ivan Albright, painter of meticulous magic-realist works. Kenzo Okada won with his serenely pale abstract, Posterity, which blends European and Oriental idioms. Least appealing of the prizewinners were Ennio Morlotti's garishly colored, gouged abstract called Cactus and Paolo Vallorz' standing nude, a throwback to the Art Students League life class...
...tremendous power, a great magic has been given to the men of the new cinema. What will they do with it? Will Resnais really be able to renovate the esthetic of cinema? Will Bergman at last kindle the fire in the heart and light his gloomy world with love? Will Ray redeem his prodigious promise and become the Shakespeare of the screen? Or will new men emerge and surpass them all? Whatever happens, the pioneers have broken through. The world is on its way to a great cinema culture. The art of the future has become...
...Magic Is Out. With advertising expanding fast around the world, companies have learned the hard way that no single slogan or sales pitch can be successful everywhere. Copywriters for General Motors found out that "Body by Fisher" came out "Corpse by Fisher" in Flemish. "Schweppes Tonic Water" was speedily dehydrated to "Schweppes Tonica" in Italy, where "il water" idiomatically indicates a bathroom. In Brazil, one U.S. airline proudly advertised the swank "rendezvous lounges" on its jets, learned belatedly that rendezvous in Portuguese means a room hired for assignations. Africa is an account executive's nightmare. Native words acceptable...