Word: magics
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Though the giant sign-up sheet is impressive (with space for up to 75 challengers to try their luck at the sport of kings and sultans), the twin centerpieces of magic and mayhem are two elegant Beirut tables—one marked with a large crimson H, the other sprayed with graffiti art—that dominate the room. On these pitches are heroes made...
...Game 6 of the ALCS, the blood soaking through Schilling’s sock as he threw told a different story. In an unprecedented procedure, his doctors stitched his skin to his bone—keeping the tendon in his ankle in place. Amazingly, Schilling performed his usual magic in pain, and he remarkably repeated this feat during Game 2 against St. Louis...
...three innings en route to a 10-7 win. It appeared that Schilling, with a dislocated peroneal tendon in his ankle, could not start until late in the series--if the Sox could get to late. But doctors (first testing their unique technique on a cadaver) worked some impromptu magic, suturing the skin around the tendon. The Sox did their part, winning two games in extra-inning, five-hour-plus thrillers at Fenway Park, with new hero David Ortiz knocking in walk-off hits...
...pollsters sampling the whole country? Pollsters usually interview about 1,000 registered voters and, thanks to the magic of statistical math, 95% of the time those 1,000 accurately reflect the opinions of the entire country, give or take a margin of error of plus or minus 3%. But some people are not reached. Polls are conducted by phone, which leaves out about 8% of adult Americans, including those in institutions (prisons, hospitals, military bases), some low-income people and the approximately 4% of adults who have only cell phones. Then there are the people who hang up on pollsters...
...also arrogance. "NBC's [successful] shows masked their weaker spots, which are now more obvious," says Stacey Lynn Koerner, an executive vice president at ad buyer Initiative Media. "[The Apprentice] made executives more confident, and they didn't address the problem." Now if Zucker can work his magic one more time, he'll really have something to brag about. --Reported by Simon Crittle/New York and Jeanne McDowell/Los Angeles...