Word: magid
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Unflaggingly Unabrasive. This higgledy-piddling format was market research-shaped (by the consulting firm of Magid Associates), right down to the hosts' yellow molded-plastic podiums (desks were ruled out as "authority barriers"). The hosts themselves were formatted to appeal to an untapped younger audience (18 to 49, as opposed to the Today average age, 51) that the researchers contend is out there...
...Carolyn Magid, Dept. of Philosophy Wellesley College...