Word: maglio
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Dates: during 1980-1989
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Make that soft core. "We know we have a special marketplace," says Playboy Productions President Russell Barry. "It's not a marketplace for porn or for Disney. It's for people who would like a sophisticated, adult, sometimes sexy service." Jerry Maglio, president of Escapade's parent company, agrees. "Playboy has worked very hard at developing its image and standing for quality," he says. "That image, over 27 years, has been established in a very positive way." It also has had a salutary effect on Escapade. Before the Playboy partnership, Escapade was available on some 100 cable...