Word: magnas
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Dates: during 1990-1999
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When it was unveiled at auto shows in 1988, the Magna Torrero's hybrid design turned heads in auto-company boardrooms from Detroit to Tokyo. But it never got a chance to tear up pavement like a Lotus Elise. Instead, parts of the Canadian company's prototype car are quietly helping Ford Contours, Volkswagen Golfs and Audi A8s roll comfortably down driveways around the world. "People keep asking us when Magna is going to manufacture our own car," company spokesman Paul Pivato says, "and the answer is never. We are not a carmaker...
...Instead, Magna is something called a systems supplier. With more than 40,000 employees scattered across Europe, the U.S., Canada, Mexico, China and Brazil, it is one of a growing number of companies making ever larger and more complex parts of cars--like the metal-body exterior of BMW Z3 roadsters manufactured in the U.S., the instrument panel on the Jaguar XK8 and the passenger cell for the cute little Smart Car that German consumer Cerstin Stadeler was eyeing disapprovingly in Bonn. "It looks like one of those kid's toys that come in chocolate eggs," she says. "You know...
...going modular, and the percentage of a car that is actually manufactured by traditional car companies is getting smaller and smaller as a result. More and more of the cars of the well-known brands are composed of whole sections that instead come from specialized upstarts like Magna and from established engineering giants like Bosch in Germany and TRW in the U.S. These systems-manufacturing firms provide large chunks of car across the entire range of established auto companies and are taking on their own global role alongside the global auto assemblers. The advantages for the major carmakers include faster...
Students who want to try for high honors--a magna or summa cum laude degree--must still write a thesis. But students who want to graduate cum laude take two half courses in addition to the 16 half courses required for the honors track...
Last year, 149 students graduated from the English department. Two earned summa cum laude degrees and 27 earned magna cum laude degrees...