Word: magnavox
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...underdeveloped British TV-phonograph market: only 65% of all British households have TV sets, v. 90% in the U.S. But the market is tough to bite into; purchase taxes and distribution costs are high. Philco sold its British subsidiary after trying; other major U.S. manufacturers shied away. Last week Magnavox Co. announced that it will go out after the British market in force...
...recent increases in material and labor costs. Said Sol Polk, Chicago retailer: "Today there is no greater value than a television set. I'm selling sets for less than I think I can replace them for in six days." Throughout the industry, business was picking up. Magnavox, in a strong position because of its policy of sticking to higher-priced table models and consoles, reported its first-quarter unit sales were up and 20% over last year. G.E. had trimmed its line of portables from nine to six, table models from seven to six, and beefed up its higher...
...discounter to cut. The laws can be enforced against big, well-known stores (e.g., New York's R. H. Macy & Co., Bloomingdale Bros., Abraham & Straus), but few manufacturers have the time or energy to slap a lawsuit on every small discounter. Some big companies such as Sunbeam, Magnavox and General Electric are trying to police their dealers rigidly. But many companies are none too anxious to lower the boom on discount stores that move large quantities of goods, since the manufacturer still gets his full markup. In fact, even businessmen who publicly condemn discount houses often deal with them...
...Unknown Factor. Mass production will take some of the curse off color TV's high price, but just how much no one knows. While Emerson Radio President Benjamin Abrams confidently expects that color sets will drop to within 25% of black & white in 18 months. Magnavox President Frank Freimann thinks the price will never be comparable...
...purchases of black & white TV sets. In Manhattan J. M. Smith, vice president of the Davega chain, admitted that business was generally slow and said that front-page stories about color TV had "helped kick it downstairs." Most TV manufacturers maintained a discreet and presumably busy silence, but the Magnavox Co. bought full-page ads in magazines and newspapers which asked: "Are You Waiting for Color Television?'' The copy of the ad went into a heavy reverse sell: "If you are the man who is driving an expensive foreign car and your wife owns a platinum mink...