Word: magnesia
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Dates: during 1980-1989
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...money will come in handy at a time when international pharmaceutical giants are scrambling to join forces. Hoffmann-La Roche, whose strong suit is prescription products, still smarts from its failure last year to acquire New York City-based Sterling Drug, the maker of Bayer aspirin, Phillips milk of magnesia and other popular over-the-counter brands. Sterling spurned the Hoffmann-La Roche offer and sold out to Eastman Kodak instead. "We wanted primarily to establish ourselves in the American over-the-counter market," recalls Hoffmann-La Roche Chairman Fritz Gerber, 60, whose company gets a third of its sales...
...carry the message, the ad agencies are signing up a host of aging TV and movie stars. Among the familiar faces: Wilford Brimley for Quaker Oats, Art Carney for Coca-Cola Classic, Barbara Billingsley and Jane Wyatt for Milk of Magnesia and Buddy Ebsen for McDonald's. Special modeling agencies have sprung up to meet the growing demand for mature actors for commercials. At the Ford agency, a division called Classic Woman offers a group of 30 models over age 40. Senior Class, a New York City agency started last year, books 200 men and women 50 to 80. Among...
...tools, of course. Ads comparing brand-name products, extolling the merits of one over the other, could be dealt with in laborious detail. Says Michael Dann, senior program adviser to ABC's Video Enterprises: "The advertiser who wants to spell out the differences between Phillips' Milk Of Magnesia and Pepto-Bismol is going to get a hell of a lot more time...
...something of a blooper himself, but he did have an ear for such things as the introduction by Radio Announcer Harry Von Zell of President "Hoobert Heever," as well as the interesting message: "This portion of Woman on the Run is brought to you by Phillips' Milk of Magnesia." Bloopers are the lowlife of verbal error, but spoonerisms are a different fettle of kitsch. In the early 1900s the Rev. William Archibald Spooner caused a stir at New College, Oxford, with his famous spoonerisms, most of which were either deliberate or apocryphal. But a real one-his giving...