Word: magnesium
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Dates: during 1940-1949
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Screaming "Fire! fire!", Newman ran toward the gangplank with his wife and others from the lounge. From the pier, they looked back. Within minutes, the 36-year-old ship, encrusted with innumerable coats of paint that burned almost Rke magnesium, was lighting the sky with flames...
...risen rapidly, thanks to his selling talents and techniques (e.g., he catalogued prospective customers down to their hobbies before tackling them). As Dow's No. 1 sales executive for the last 19 years, Doan held the No. 2 job in the company, finding markets for the new products (magnesium, plastics, pharmaceuticals, etc.) which Dow turned...
Died. Willard Henry Dow, 52, president (since 1930) of gigantic Dow Chemical Co. (600 products); in a private airplane crash; near London, Ont. From a modest beginning by Dow's father in 1897, Dow Chemical became the largest producer of magnesium (mined from sea water) in World War II, did a $170 million business last year in industrial and agricultural chemicals, plastics, pharmaceuticals and magnesium...
...Crowell-Collier Publishing Co. utilized atomic energy to lay the two-ton cornerstone of its new building in Manhattan; a miniature nuclear reactor split ten U-235 atoms generating an electrical impulse which burned a ceremonial ribbon, touched off a magnesium flare and caused a chain hoist to lower the stone one foot into position...
Since war's end, no one had known what to do with Basic Magnesium, the world's biggest magnesium plant. Built in 1941 in the desert in Nevada between Boulder City and Las Vegas, Basic had cost the Government $140 million, and it had its own town, named Henderson, of 1,000 houses. Only the Geneva steel plant ($200 million) and the Big and Little Big Inch pipelines ($146 million) had cost more. Incendiary bombs made from Basic's magnesium had helped raze Tokyo. But in peacetime, the War Assets Administration found it the whitest of elephants...