Word: magnificenza
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...biggest patron of the clan. That honor belongs to his great-grandson, Cosimo I de' Medici (1519-74), the linchpin of this show. He was installed as the first Grand Duke of Tuscany after his uncle Allesandro de' Medici was murdered. He had an obsessive desire for magnificenza and was determined to outdo his ancestor--which, in terms of cultural spending, he did. Never had art and secular politics been brought closer together than in late Medicean Florence. Cosimo's patronage dominated the production of visual meaning and the consumption of art in the city, rather as the ownership...
...biggest patron of the clan. That honor belongs to his great-grandson, Cosimo I de' Medici (1519-74), the linchpin of this show. He was installed as the first Grand Duke of Tuscany after his uncle Alessandro de' Medici was murdered. He had an obsessive desire for magnificenza and was determined to outdo his ancestor - which, in terms of cultural spending, he did. Never had art and secular politics been brought closer together than in late Medicean Florence. Cosimo's patronage dominated the production of visual meaning and the consumption of art in the city, rather as the ownership...
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