Word: magnum
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Dates: during 2000-2009
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...does Unilever, the world's leading ice cream manufacturer, intend to take an even bigger bite out of the $32.4 billion global market? By making some of its 2,000 ice cream brands--ranging from Ben & Jerry's to Magnum--a little healthier. This summer the company is launching lower-fat versions of its richest flavors, hoping slimmed-down ice cream will excite consumers increasingly concerned about their waistlines...
Auto fanatics, start your engines: the market for car-related accessories is suddenly revving up. Bentley is introducing the super-exclusive Breitling Mulliner Tourbillon watch. For the off-roader, Hummer has collaborated with TechnoMarine on the XS Magnum Square, complete with a tire-tread strap, left. And for Mini owners, who really have to pack light, Mandarina Duck has introduced a set of luggage designed to fit snugly in the compact trunk. --By Betsy Kroll
...Castle Doctrine." But the N.R.A. and Florida lawmakers apparently felt the definition of one's "castle" needed broadening to include pretty much anywhere a person might happen to wander. Some drunk spoiling for a fight at your favorite bar? Don't "retreat" to another barstool. Flash the .44 Magnum in your shoulder holster and ask the punk if he feels lucky...
...last year's Nielsens, have slipped to the middle of the top-ten pack. Falcon Crest, another top-ten finisher last season, is now being beaten regularly by Miami Vice. The A-Team, last season's No. 6-ranked show, has dropped to 19th place, and Magnum, P.I., blitzed by competition from the new ratings champion, The Cosby Show, has fallen to a lowly 38th...
...Place), stayed popular for years despite cast and format changes. On the other hand, "high concept" shows, which rely mainly on gimmicks or stunts (Mork and Mindy, for instance), seem to lose their appeal suddenly and irrevocably. The whole process may be accelerating, says Don Bellisario, executive producer of Magnum, P.I.: "The life of a show is getting shorter. Audiences are more sophisticated and have more options...