Word: magoo
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...five years the softest sell on East Coast TV and radio opened with a gruff, bullying "Hello viewers, I'm Bert Piel and this is my brother Harry." Cartoon characters created by UPA (Mr. Magoo) and given voice by radio's Bob (Elliott) & Ray (Goulding), Boisterous Bert and Harried Harry were pitchmen for Piel's Beer-and invariably the pitch went awry. The lights failed during a taste-test, the man-in-the-street interview turned up a long-winded Piel's fan who would not let Bert get his motivational research questions in edgewise...
...rich woman's Vic Tanny, which last week opened its $300-a-week rooms, whirlpool baths and scented steam chambers to men. All week, the youth seekers submitted to facials, manicures, pedicures, aromatic oilings, honey packs and pummeling by a benevolently mechanical Iron Maiden. Actor Jim (Mr. Magoo) Backus, 46, his intricate schedule pinned to his sweatshirt, worked up special enthusiasm for lip-stretching, wrinkle-reducing maneuvers that pulled his mouth from ear to ear. Actor and Health Faddist Robert Cummings, 50, gyrated in a wild tangle with Boy Scout staves...
...afternoons beside CRIMSON reviewers? When a Marx Brothers movie is announced, small children go to the Brattle on a Sunday afternoon, giggling and wriggling and dragging reluctant daddies behind them. Yesterday afternoon they ate up Gerald Mc-Boing-Boing, as well they might, and also, with less reason, the Magoo which followed it. Shortly after the feature film had started, however, they began first trickling and then trooping out, and before it was far advanced, most of them were back on the streets...
...even this cannot obscure the show's succulent caprice, and as if this were not enough, a Magoo cartoon provides the maraschino to the sundae...
Today bushy-browed Comedian Jim (Mr. Magoo) Backus, 45, is one of TV's busiest players, appearing in everything from panel shows to serious drama. The part may be small-last week he was a relatively minor summer-camp counselor on Playhouse go's Free Weekend-but by Hollywood standards, Backus has arrived in a big way. Latest evidence: a lusty new (unghosted) autobiography, Rocks on the Roof (Putnam; $3.50), and a recent automated panegyric on This Is Your Life...