Word: magoo
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...might do well to note that once again the dauntless Mr. Magoo was the bright spot of the evening. Indeed, were it not for our nearsighted saviour, Brattle patrons might think that the motion picture distributors were giving the Brattle little but second rate material. Those of us whose interests extend beyond UPA cartoons, travelogues, and re-releases of originally poor films are becoming discouraged...
Instead of the usual second feature, the program is filled out by hastily selected short subjects. Magoo and Skiing at Sun Valley are enjoyable. It is advisable to leave after the latter. But even sitting through all three and a half hours is recompensed by the unsubtle humor of The Teahouse of the August Moon, a movie that makes a worthwhile point without moralizing or being unpleasant...
...longer short, Picture Parade, makes one regret the Brattle's recent boycott of Magoo. It depicts scenic spots across America including caves in Oregon "so unusual they are under government protection." The cartoon concerns Pepe le Pew, an unsatisfied skunk...
...with quiet humor, soft talk and attractive art. On the heels of the hard sell spieler comes the shaggy dog who converses with Friend Joe on the merits of rum, and the shaggy Schweppesman who will drink anything plus tonic. Kangaroos sell airline tickets; giraffes promote Ethyl; Mr. Magoo plugs beer. Banks are using cartoons to encourage thrift. The low-key sell is not in itself new on the U.S. scene, e.g., JellO, Campbell's Soup and Coca-Cola have gentled readers for decades. But more and more advertisers are taking the position that an ounce of charm...
...charm of the cartoons, which are animated by the UFA ("Mr. Magoo") studios, lies in the bungling earnestness with which the bottle-bald brothers lampoon the standard TV sales talk, e.g., with slogans such as "Throat-wise, it's delicious.'' Plotwise, the fictional Piel boys, whose lines are spoken by radio's Bob (Elliott) and Ray (Goulding), are a study in opposites. Pint-sized Bert is a gabby, obnoxious supersalesman who shouts his commercials, scolds the audience and continually squelches Stringbean Harry. After a few seconds of bumptious Bert, viewers feel so sorry for well-meaning...