Word: mahindra
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Dates: during 1960-1969
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...related fields, International Harvester and Bombay's Mahindra are building a tractor plant in India, and De Kalb (Ill.) Agricultural Association, Inc., is about to expand its Punjab seed farm. American Cyanamid is teaching livestock raising in Thailand, Venezuela and 18 other countries. Caterpillar Tractor this month began a land-development demonstration in which it will clear 250 acres of Costa Rican rain forest, build five miles of access roads for farms big enough (25 acres) to feed more than their own occupants...
Like Mafatlal, other young Indians have entered new fields by associating with foreign companies. Keshub Mahindra, 42 (University of Pennsylvania '47), controls 15 companies that make, among other goods, Jeeps in conjunction with Kaiser, tractors with International Harvester, and elevators with Otis Elevator. Hari Nanda, 48, of New Delhi makes everything from railroad couplers to razor blades, is now manufacturing arm tractors designed in India with French engines and Polish transmissions, as well as a baby tractor priced at $1,000, the cost of three teams of bullocks...
Lungi & Computer. The younger Indians are underpinning their companies with Western techniques as well as partners. Indian family companies always believed in nepotism, found jobs for every relative around. Today's executives bypass their in-laws for professional managers. Keshub Mahindra is proud of the fact that only five of 12,000 employees are related to him; Mahindra has linked his plants with Telex communications, keeps track of production with PERT (for performance evaluation and review technique), which was originally devised in the U.S. to coordinate production of the Polaris weapons system. Charat Ram took the lead in founding...