Word: maico
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Transist-Ear. Minneapolis' Maico Co. will begin sale next month of a hearing aid the size of a cigarette lighter which weighs only 2½ oz. Three germanium transistors take the place of vacuum tubes for amplification, and in place of conventional batteries, Transist-Ear's power comes from a mercury capsule the size of a dime, good for 75 hrs. Replacement capsules cost about 25?. Price: around...
Many companies worried less about prices than the psychological approach. One method has been to make receivers smaller and less noticeable. Maico Co., Inc. goes after women customers with receivers that look like earrings, costing $231 (TIME, June 16). Beltone Hearing Aid Co. was plugging a 5-oz., 3-in. by 2-in. amplifier as the "world's smallest hearing aid" (price: $167.50). The aid, said Beltone, used the same principle as the proximity fuse developed during...
Earring Aid. Minneapolis' Maico Co., Inc. put on sale a hearing aid disguised as an earring. It matches an earring on the other ear. The earring is connected to a 7-oz. instrument which can be concealed in the bosom. Price...
They are now being replaced in a number of industries by made-to-measure ear mufflers of smooth plastic, put out by Manhattan's Maico, Inc., an adaptation of their main product-hearing aids. An impression is taken of the outer folds and canal entrance of the ear. From this cast a polished plastic plug is made which extends into the auditory canal, is locked in place by a lip which fits over the helix (rim of the external ear). Light and clean, the plug is easily inserted with a twisting motion, cannot be pushed in too far, leaves...
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