Word: maidenform
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Dates: during 1950-1959
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They are well-lighted, pastel-tinted and smog-free (there is no heavy industry), and their signs cry out familiar brand names: Remington Rand, Sylvania, Paper-Mate, U.S. Rubber, Textron, Maidenform, A.S. Beck, Carborundum, Van Raalte, Bostitch, Sunbeam...
...labeled the Mannerist-style painting of Gabrielle d'Estrées [Oct. 3] "Lady After Her Bath." Surely a more appropriate title would have been: "I dreamed I was in a jewelry store without my Maidenform...
...made in the World") have been toned down, and patent medicines virtually abolished. Instead of ads for rubber and celluloid collars and mustache cups, there are now lists of lipstick, perfume and hormone creams -plus 37 pages of foundation garments ("I dreamed I went shopping at Sears for more Maidenform bras"). Most expensive item: diamonds (up to $1,795) -on the cheaper rings, "magic reflector settings make diamonds seem larger...
...Faith Baldwin Theater of Romance (alternate Sats. 11 a.m., ABC) hopes to mirror the rosy view of U.S. life & love that has enchanted the Baldwin millions. The first show opened with harp strings, cloud formations and a lyric hymn to Maidenform ("The dream of a bra . . . the largest-selling brassiere in the world!"), illustrated with sexy shots of bra-girls skiing, stretching, or just standing around in half-dressed hauteur...