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Word: maidenform (lookup in dictionary) (lookup stats)
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...history's best-known advertising campaigns and most recurrent dreams. For more than 20 years the Maidenform model said, "I dreamed I went shopping [or fought a bull, or barged down the Nile] in my Maidenform bra." The ads, featuring a winsome lady wearing nothing above the waist but a bra, appeared in more than 70 countries, starting in 1949, and helped propel the privately held company to the No. 2 spot in the intimate-apparel industry (1982 sales: $125 million...

Author: /time Magazine | Title: Maidenform blushes | 4/25/1983 | See Source »

...year earlier, but its American imports soared 43%. Though grains, lumber, coal and other raw materials continue to make up the bulk of U.S. sales to Japan, more American consumer goods are turning up in Japanese stores. They include Wilson golf clubs, Levi's jeans and Maidenform bras...

Author: /time Magazine | Title: JAPAN: The Happy Deficit | 6/4/1973 | See Source »

...also remarkably game in her choice of campaign stops. In Bayonne, N.J., she picked the Maidenform bra factory, because it happened to be manned, or rather womanned, by a pro-McGovern union. Finally, she was introduced to Miss Maidenform herself, an ample 36-C, who was wearing a pair of McGovern-Shriver buttons where they would get the most exposure. Eleanor, hardly five feet tall, managed to stare up at the girl's eyes rather than the Maidenform-McGovern propaganda before her. Said she: "This has been a very uplifting experience...

Author: /time Magazine | Title: POLITICS: Those Other Campaigners, Pat and Eleanor | 10/9/1972 | See Source »

...commercial for Playtex Living Bras opens with the announcement: "And now-introducing a new way of living in comfort." It certainly is. Striding on to the home screen is a fully clothed model, smiling serenely-and wearing her bra over her dress. An ad for Maidenform uses boards painted with a series of life-size figures; the figures have bras-but no heads. A live model pops from figure to figure while making the sales appeal. Her pitch: "Maidenform's Rated X bra makes you look beautiful...

Author: /time Magazine | Title: ADVERTISING: Living Bras | 5/15/1972 | See Source »

...lead induna, or head man, resplendent in hyena tails and impala, monkey and civet skins, carried an Instamatic. Alongside the bare-breasted girls singing for the warriors were some in Maidenform bras. When the newly enthroned Paramount Chief left the party, it was in a new Chrysler. In most respects, however, the crowning of 23-year-old Prince Zwelithini Goodwill Ka-cyprian Bhekuzulu in the Royal Kraal at Nongoma last week was faithful to the folkways of the days when the Zulus were the largest tribe and mightiest warriors in all of Black Africa...

Author: /time Magazine | Title: SOUTH AFRICA: The Last Zulu War | 12/13/1971 | See Source »

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