Word: maidenform
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...founder and chairman of Maidenform Inc., the chief U.S. brassiere manufacturer and the originator of the modern bra. "Nature has made woman with a bosom," says Mrs. Rosenthal, "so nature thought it was important. Who am I to argue with nature...
...somber age of Nixon, Nikes, and Maidenform bras, we make very few demands on anyone with the courage to be funny. But even from within this abysmal temperance, we look at the latest issue of Monocle (a magazine of political satire) much like the young man watching his mother-in-law plunge over a cliff in his brand new Cadillac--with mixed emotions...
...manufacturers, big and small, poured in, chiefly to make products-pens, radios, brassieres, baby shoes-that needed a good deal of hand work and could be transported cheaply. Hastening to the island came Paper-Mate, General Electric, Maidenform, B.V.D., Consolidated Cigar, Weston, Union Carbide, Parke, Davis & Co., Remington Rand, Bostitch and others (see map). Last week the 667th factory-a cutlery plant in Gurabo -went into production. For the catalytic $40 million in loans, plant construction and promotion, Fomento got the island $275 million in investment, 80,000 new jobs. Like the moving needles on the instrument board...
Apropos of the Democrats and their advertising agency, which "made the Maidenform bra a symbol of the American Dream": the theme was used four years ago during the national nominating conventions...
Instead of slyly coupling the Maidenform ad drive with any contemplated campaign for Adlai Stevenson, wouldn't it have been more newsworthy to pick up a Timelier peg for Norman, Craig & Kummel, Inc.-the agency that masterminded and launched The $64,000 Question! Nothing wrong with Maidenform, but surely you'd have chosen a different type of account to characterize N. C. & K.'s opposite number and to try to dignify what promises to be a dilly of an ad promotion for the Republican Party. Going to tell your readers about "hard sell...