Word: mail
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Dates: during 1960-1969
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...when 350 delegates to the First National Black Economic Conference met in Detroit. First they ejected white news men. Then they rejected capitalism for a socialist state for Negroes. Within this brave new world, young Negroes would spurn such "dead end" and "status quo" jobs as driving trucks, delivering mail or repairing television sets...
Beate Uhse, a 49-year-old blonde, has built a mail-order house and chain of supermarkets into one of the fastest-growing retail businesses in West Germany...
While Beate's firm makes a few of the items that it sells, most of them come from other manufacturers at home and abroad. From Beate's headquarters in Flensburg, 200 employees (70% of them women) each day mail no fewer than 13,000 orders in anonymous brown wrappers to customers in Germany and other countries. (So far, Beate has not tried to capture a share of the U.S. market.) Her book-of-the-month club has just come out with its second selection, Helga and Bernd Demonstrate 100 Love Positions. The $4.95 book is illustrated with photographs...
...front for the Luftwaffe during World War II, started her business soon after Germany's defeat. Shrewdly realizing that Germans were eager to avoid having children because of food and housing shortages, she began cribbing contraceptive data from a medical tome and selling the information by mail. Her success is based on thorough organization and unabashed salesmanship. Uhse sales clerks, for example, are all trained to casually enunciate such words as penis and orgasm without flinching...
...appeals to the abnormal. Plainclothes police frequently prowl through her stores looking for illegal merchandise. Beate herself has appeared in court about 20 times to answer charges against her, but has been convicted only twice. The last time, she was fined $1,500 for selling obscene goods through the mail. The remarkable thing about her enterprise is that it operates-and advertises-like other successful retail chains. While she does not consider herself a missionary of sex, Beate does argue that she is helping to break down old taboos in her country. "When we started, there were more than...