Word: mailbag
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Dates: during 1920-1929
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...remark that when his term ends he is going to whittle a while (TIME, Nov. 21). That remark having been meant figuratively, even humorously, its maker felt he was receiving jack-knives under false pretenses and so stated. The knives soon ceased to arrive. Their place in the Executive mailbag was taken by letters from small boys who could easily use any extra jack-knives any one had lying around...
...custom of a monthly magazine called The Mailbag (monthly; published in Cleveland; slogan, "All about direct-mail-advertising") to comment upon or reproduce advertisements which, in the Mailbag's judgement, have emitted a definite sparkle in the thick welter of advertisements-blatant and humble, proud and straining, prosaic and hysterico-lyrical-that fill the public prints. Lately, the Mailbag found a gem. It was in the American Mercury and it advertised that melange of outgrown modes and manners, The Mauve Decade by Thomas Beer (TIME, July 5, BOOKS), not only in the curlicued typefaces of 30 years...
...Manhattan. He had studied "mauve decade" press-agentry and labored long to achieve restraint amid the many "priceless" opportunities that flew to mind. The Mercury's readers had nodded approval-but that was all, having come to expect the ultrasmart from that kraut-liveried lay pontiff. But the Mailbag saw, and through it, others. A few cheers went up for the masterpiece of the month in advertising...