Word: mailbags
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...station, which was set up on the airport, could just as well have been set up in a pasture, on a building roof or a hilltop, where towns without flying fields will have to set theirs. Between two 40-foot poles, 50 feet apart, stretched a rope with a mailbag attached to it. From the sky one of All-American's Stinsons, trailing a four-pronged hook from its belly on a cable, bore down and passed over the rope between the poles. Out of the Stinson tumbled a bag of Coatesville mail. Neatly, the dangling hook snagged...
...Yorkshire Likes Pluck." As a matter of fact, Scot MacDonald was by no means near the end. Laborite M. P.'s who had deserted him fortnight ago were beginning to feel sheepish. Britons who love a beau geste were deliriously enthusiastic. The Downing Street mailbag was stuffed with telegrams and letters of support, not a few from the U. S. A candy manufacturer sent $5,000 for the Government's emergency fund. An unknown workman sent $6, half his week's pay. From Yorkshire came a pencilled postcard: "Come to Yorkshire and we will find thee...
...remark that when his term ends he is going to whittle a while (TIME, Nov. 21). That remark having been meant figuratively, even humorously, its maker felt he was receiving jack-knives under false pretenses and so stated. The knives soon ceased to arrive. Their place in the Executive mailbag was taken by letters from small boys who could easily use any extra jack-knives any one had lying around...
...custom of a monthly magazine called The Mailbag (monthly; published in Cleveland; slogan, "All about direct-mail-advertising") to comment upon or reproduce advertisements which, in the Mailbag's judgement, have emitted a definite sparkle in the thick welter of advertisements-blatant and humble, proud and straining, prosaic and hysterico-lyrical-that fill the public prints. Lately, the Mailbag found a gem. It was in the American Mercury and it advertised that melange of outgrown modes and manners, The Mauve Decade by Thomas Beer (TIME, July 5, BOOKS), not only in the curlicued typefaces of 30 years...
...Manhattan. He had studied "mauve decade" press-agentry and labored long to achieve restraint amid the many "priceless" opportunities that flew to mind. The Mercury's readers had nodded approval-but that was all, having come to expect the ultrasmart from that kraut-liveried lay pontiff. But the Mailbag saw, and through it, others. A few cheers went up for the masterpiece of the month in advertising...