Word: mailboxes
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...Upside of Junk Mail Regarding Jeremy Caplan's article "De-Cluttering Your Mailbox": there are many reasons we should encourage instead of discourage direct-mail advertising [Dec. 15]. Among the most important: stop your direct mail and watch the cost of a postage stamp soar. Jim Elliott, Lemon Grove, California...
...advice Caplan offered would remove only a small portion of the junk that arrives in my mailbox. While I have not found a way to eliminate junk mail, I have a tactic that at least makes me feel a little better about receiving it. When I get any unwanted mail with a prepaid return envelope (so long as it is not from a charity), I stuff that envelope as full as I can with junk from a different source and put it back in the mail. This does not relieve the real problem, but it gives the postal service much...
Regarding Jeremy Caplan's article "De-Cluttering Your Mailbox": there are many reasons we should encourage instead of discourage direct-mail advertising [Dec. 15]. Among the most important: stop your direct mail and watch the cost of a postage stamp soar. Jim Elliott, LEMON GROVE, CALIF...
...TIME Inc., which publishes TIME, makes frequent use of direct mail.) "Mail works," says Don McKenzie, CEO of Direct Group, a direct-marketing company. "It's one of the best advertising methods out there." Which means that free-market solutions are likely to remain your best ally in combatting mailbox mess...
...slew of new services aim to give you at least some control over what mail you receive. One of the most popular, CatalogChoice.org focuses on ridding your mailbox of unwanted catalogs. You tell the nonprofit which ones you want to stop getting, and the site will contact mailers on your behalf. More than a million people have signed up since the free service was launched last year, and it has no doubt lightened many a mailbox. But the site isn't perfect. For starters, some companies simply ignore its entreaties. Others beg you to let them send at least...