Word: maile
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Dates: during 1950-1959
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Taking aim on Ward's $700 million store chain and mail-order business, second biggest merchandising enterprise in the country, was a big job for any man . But Wolfson is used to big jobs. In 22 years he has parlayed a $5,000 investment into a $200 million industrial empire. Since 1949, he has bought control of the big Merritt-Chapman & Scott construction company, the Washington, D.C. street-transportation system, the New York Shipbuilding Corp., the 200-year-old paintmaking Devoe & Raynolds Co.. and a hatful of smaller concerns...
...special committee counsel at the long-winded hearings, discovered that he had popped up as Y. Y. Cragnose, a bumpy-beaked character in Cartoonist Al Capp's Li'l Abner. "Cragnose is uglier than I am," rasped Jenkins. "But I've been getting plenty of fan mail ... I do wish he'd refine that face...
When it comes to picking up-and dropping-a fast buck, few can match Chicago's Ralph E. Stolkin, 36. By using the mails and punchboards to peddle such merchandise as ballpoint pens, coonskin caps and cheap radios, Stolkin ran a $15,000 loan into a $3,400,000 fortune. After the Federal Trade Commission cracked down on him for "deceptive sales practices" and U.S. postal authorities warned him against conducting a lottery by mail, Punchboard King Stolkin headed for Hollywood. He took charge of a five-man syndicate that bought RKO from Howard Hughes and named himself president...
...joined the R.A.F. as "Aircraftsman Shaw," was posted to stations in India. Thousands of pounds poured in from his bestselling Revolt in the Desert, but Ned sent most of the profits straight to charity. Ned's chief financial problem was how to answer his fan mail when he could only "afford two rupees [about 70?] for stamps every week." He noted, with a touch of malicious pleasure, that his modesty made him a thorn in the flesh of his superiors. "The officers steer clear of me, because I make them uncomfortable...
...American Alumni Council has been particularly interested in TIME's direct-mail technique. One of the problems most college alumni secretaries have is getting out persuasive direct mail. This is especially true in such fields as fund-raising campaigns. Last winter the council asked if TIME would put up an award for the best "Direct-Mail Campaign of the Year." At the council's convention in Gulfport, Miss. this summer, at which we sponsored a three-day direct-mail clinic, the award was made for the first time. The winner: Columbia University...