Word: maile
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Dates: during 1950-1959
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When it comes to making or buying news, few newspapers can match London's Daily Mail (circ. 2,138,570) for flamboyance and vanity. Last week, in two swollen self-promotions, the Mail treated its readers to two old-fashioned personalized adventure serials that were even richer than the standard fare in the British press's war for circulation...
...beginning from 2½% of the first $4,200 of pay to 2¼% of the first $4,800 (up $25.50 to $120 a year for a worker who makes $4,800 a year or more). But when 1959's first social security checks go out in the mail, they will be a little fatter than they were in 1958, with the minimum up from $30 to $33, and the family maximum up from...
Naked Pink Lady. To this day, Sikkim's mountain climbers lift one flap on their fur caps, the better to hear the devils that always go uphill, never down. Lamas stage skeleton dances to drive away evil spirits. The country has no newspapers, and mail goes by pony express. There are no lawyers, because the government thinks that lawyers stir up more trouble than they are worth. A magistrate hears both sides of an argument, makes his judgment. Crime is so rare that there are never more than 15 prisoners in jail...
...Girl on Page 44 (The Four Lads; Columbia). An upbeat quartet is driven by the mail-order economy into a fine state of mail-order passion. "I'd like to get," carol the boys with a slogging beat, "a girl from Sears and Roebuck/ Like the one that I saw ... on Page...
...unanimous raves. Yet when news about J.B. did spread, via TV, radio and word of mouth, its theme of modern man's agony must have touched responsive chords. By last week J.B. was one of the hottest tickets in town, and requests for seats are pouring in by mail at a rate of nearly 500 a day. Advance sales have zoomed to $250,000, and weekly profits top $10,000; the play will earn back its $125,000 production cost in about three months...