Word: maile
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Dates: during 1950-1959
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When Lutherans of the Missouri Synod (5,000 churches, 2,000,000 members) decided to get into TV five years ago, controversy raged among the ministers over the best way to "merchandise" Christianity. The Rev. Herman W. Gockel, a religious counselor-by-mail for radio's popular Lutheran Hour, quoted St. Mark, who said that Jesus always drew on drama in His preachings: "Without a parable spake He not unto them." Since then, the Lutherans have produced more than 150 half-hour parables, distributed free weekly for showing on some 280 TV stations across the U.S. (sufficient to reach...
However, Dean Bundy commented in Detroit last night, "If the Soviet government is really interested in a responsible exchange among universities, we are glad to know it. And we hope it means the Soviet Embassy will now be able to answer its mail on this subject...
FAIR-TRADE LAWS "are dead," says Discounter Stephen Masters, president of Masters Inc. (1956 sales: $45 million), which just won important legal battle. Supreme Court upheld lower-court decision that Masters' mail-order house in Washington, D.C., which has no fixed-price law, can sell goods below fair-trade prices in New York State, which does have such a law. Discounters can now ship cut-rate products by mail...
...mail-order houses and retailers everywhere happily hurled themselves into space. Advertising a $5.89 telescope in its new winter catalogue. Montgomery Ward urged: "Be an earth satellite observer." Spiegel's rocketed away with a "Super Satellite Station" for $3.98. Sears, Roebuck had a $6.37 "Radar Rocket Cannon,'' along with dozens of other fearsome armaments, and practically everyone wanted Tigrett Industries' $20 "Golden Sonic,'' a flying rocket ship powered only by a high-pitched whistle...
...Defenders often receive requests for help through the mail from inmates of Sing Sing, Alcatraz, and other out-of-state institutions...