Word: mailed
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Dates: during 1990-1999
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...account with a large national provider like America Online or AT&T WorldNet or a regional service like MindSpring or EarthLink; access with e-mail and unlimited use should cost roughly $20 a month. Once you're online, spend some time browsing the Web to get a sense of how other businesses are presenting themselves. Try buying something like a book or a CD online to see how the process works. Stake out your virtual competition; remember once your business is online, your old nemesis down the block will no longer be your only rival...
...soon as you've familiarized yourself with the Web, figure out what you want to do with it. Some small businesses are satisfied with e-mail only--it's extremely cheap and opens a new form of communication with customers and suppliers. Others prefer to provide a little information like phone numbers and an address in a kind of virtual yellow pages. A website can be the equivalent of a single page or a thick magazine. A brochure-ware website, for example, holds roughly 10 megabytes of memory or enough space for, say, a page or two of photographs...
...seven days a week? Does the plan include credit-card processing, automated shipping and sales-tax calculation? If not, will the website recommend outside vendors? Some businesses do all this the old-fashioned way, with the customer sending his billing address, credit-card number and expiration date via e-mail. At the business end, someone still has to call to get credit-card approval and calculate taxes and shipping costs, which depend on the weight of the package. And outsourcing credit-card processing to a check- or credit-clearing agency can be expensive. Many companies will include this, along with...
...business. Or else: 30% of their paycheck is tied to performance. Improved efficiency means homeowners today can get loans of up to 80% of the assessed value of their homes. The bank's president and CEO wants his employees to think like entrepreneurs and sends frequent e-mail to hammer home the message. He even brings in motivational speakers from other walks of life--unheard of in the old days--then broadcasts the talks to every bank branch before opening hours. A Chinese chef recently shared his views on survival in the new global economy, reminding the bankers that...
RESEMBLES OWNER? Answers to e-mail questions...