Word: mailing
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Spam hardly needs an introduction. Anyone with an e-mail account knows the acute frustration of being inundated with offers of pills from virtual pharmacists, financial propositions from Nigerian princes and pictures for fetish sites that really, really shouldn't exist. Spam has even gone beyond e-mail: like kudzu, it adapts to clog whatever online inbox you might choose. On Oct. 30, the social-networking site Facebook won a $711 million judgment against the self-proclaimed "Spam King" Sanford Wallace. Wallace, a professional e-mail marketer from New Hampshire who also likes to be called Spamford, used ill-gotten...
...unsolicited messages came over the wires as early as 1864, when telegraph lines were used to send dubious investment offers to wealthy Americans. The first modern spam was sent on ARPANET, the military computer network that preceded the Internet. In 1978, a man named Gary Turk sent an e-mail solicitation to 400 people, advertising his line of new computers. (Turk later said his methods proved so unpopular that it would be more than a decade before anyone would try again.) In late 1994, Usenet - a newsgroup precursor to the Internet - was inundated by an advertisement for the immigration...
...spam comprises the vast majority of e-mail messages sent - 78% of the 210 billion e-mails sent each day, according to one estimate. And 93 billion of these manage to get past the technical defenses like spam filters and blacklists. E-mail programs have gotten smarter, but spammers stay one step ahead, using disposable e-mail addresses and sending messages from farms of different computers around the world to avoid being blocked. The garbled text spammers load their messages with to get past e-mail filters sometimes approaches poetry: sites like spampoetry.org chronicle lines like "Confirm you won fund...
...that's just e-mail spam. The growth of sites like MySpace and Facebook has opened up a whole new subindustry for spammers, who trick users into surrendering their passwords and then use their accounts to plaster advertisements everywhere. Automated spam programs attack instant-messenger conversations too, randomly generating screen names and sending messages in the hopes they'll find someone on the other end. Bloggers aren't safe, either - makers of the spam-filtering tool Akismet estimate that 93% of comments on all blogs are spam; their software has caught more than 13 billion...
...best solution might be a legal one. In 2003, the U.S. passed the CAN-SPAM Act, which gives the Federal Trade Commission some regulatory power to curb spammers. CAN-SPAM regulations require that any commercial messages provide a means for recipients to opt out, prevent the modification of e-mail headers to hide the identity of a sender and stop the use of e-mail addresses harvested from the Internet without permission. Still, there's a very clear loophole: nowhere in the CAN-SPAM regulations does it say that spammers need your permission to send you an e-mail...