Word: mailings
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Dates: during 1960-1969
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...breakfast, and at 9 o'clock drives to his office in one of his two cars (a 1960 Ford and a 1963 Rambler). There he goes to work in a 16-ft.-square room filled with perhaps 200 volumes on Negro and religious subjects; he checks his mail (about 70 letters a day), writes his speeches and sermons, confers with aides and, by telephone, with civil rights leaders around the country. He usually eats his lunch at his desk, then continues working, often until 2 or 3 o'clock the next morning...
King preaches endlessly about nonviolence, but his protest movements often lead to violence. He himself has been stabbed in the chest, and physically attacked three more times; his home has been bombed three times, and he has been pitched into jail 14 times. His mail brings him a daily dosage of opinion in which he is by turn vilified and glorified. One letter says: "This isn't a threat but a promise-your head will be blown off as sure as Christ made green apples." But another ecstatically calls him a "Moses, sent to lead his people...
...addition to marching in demonstrations, clergymen are welcoming Negroes to their all-white congregations in many places, and are mounting mail campaigns to Congress in support of the civil rights bill. Several Roman Catholic archdioceses now require a specific number of sermons on race relations...
...world of magazine publishing is haunted by a handful of entrepreneurs who hold that the ingredients of success consist almost entirely of paper and ink. They are not particularly interested in mail subscribers or advertisers, although they accept such business as comes in unsolicited. Nor are they concerned much with the quality of their editorial product, relying on the probability that there are newsstand suckers who will buy anything. No one has applied this publishing theory with more personal satisfaction than a onetime freelance writer named Hy Steirman...
Virtually every adult American can figure that he is on at least 20 different lists, from mail-order houses to the phone company. The cycle starts before birth, when more aggressive members of the industry pay off hospital personnel for the names of expectant mothers that they can sell to diaper-service companies and baby photographers. The child joins a list in his own right the first time he sends in a cereal box top, makes it again at high-school graduation when his name is gleaned from a yearbook or supplied by a cap-and-gown manufacturer. From then...