Word: mailings
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Dates: during 1960-1969
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...many years the United States Post Office has sought to pare away some of its perennial indebtedness by decreasing the flow of love notes, letters to grand-children, inquiries after health and other worthwhile pieces of first-class mail while fostering the insidious growth of gaudy packets addressed to "Occupant Apartment 3A," subscription come-ons to magazines that die even before the enclosed blank can be returned, plastic Christmas cards from liquor stores and similar abominations that have been assigned the hubristic rank of third-class mail...
...glassed-in office amidst the production line, is proud of the fact that he has bagged 35 deer in his lifetime. ("That's a lot of deer, son. You can get only one a year, you know.") He personally edits each entry in the Bean mail-order catalogue, and his spare, disarming style has been used in advertising textbooks as exemplary of what direct-mail selling should be. Sample: "Most hunters and fishermen smoke. For a long time we searched for an outstanding pipe. This pipe is the result...
...profitable anachronism hidden away in the snowy pine forests of northern New England. Bean's wilderness wares are acknowledged to be among the world's best, and each day as many as 5,000 letters flow into the company's rambling yellow factory and mail order headquarters in Freeport, Me. (pop. 4,000). Not long ago, someone in Bali offered to swap two native wood carvings for a pair of Bean hunting boots, and the deal was made. But despite the countless thousands of flashlights, snowshoes and compasses it has sold since its founding half a century...
Whether or not Britain gets into the Common Market, Continental retailers are glumly resigned to sharp competition from the biggest of British shopkeepers: restless Sir Isaac Wolfson, 65. To his collection of 2,600 retail stores in Britain, Canada and South Africa, Sir Isaac has lately added the biggest mail-order house in The Netherlands. Wehkamp Fabriekskantoor. And though he paid $760,000 for it, Sir Isaac clearly regards Wehkamp as only a stepping stone; already he is laying plans to expand the company's business into Belgium and West Germany...
Wolfson's invasion of the Continent is only the latest product of a relentless drive for growth that has built his Great Universal Stores Ltd. into the largest mail-order enterprise outside...