Word: mailings
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Dates: during 1960-1969
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...broadcast in so-called prime time, the price is relatively low, since they are not on a network. The artists, attracted by freedom to do what they like, are willing to work for less than their usual fees. Twice before, the same sponsor has been inundated with complimentary mail while sponsoring cultural programs the trade considered commercial dogs: The Play of the Week and the BBC series of Shakespearean histories titled An Age of Kings. "We believe that there is a strong demand for such entertainment," says Jersey Standard President M. J. Rathbone. "and anything we can do to help...
...depend on well-heeled readers and sympathizers to bail them annually out of the red. They would be hard put to survive even a modest postal rate increase-and the one under consideration is by no means modest. It would, for example, boost the Nation's annual mail bill from...
...beleaguered and money-losing Curtis Publishing Co., already embarked on a drastic cost-cutting program (TIME, March 30), would rise by $6,500,000 a year, to $21.5 million. The Reader's Digest (circ. 13.5 million) has estimated that the proposed rate increases would push its annual mail costs up 28%, to $16.2 million; TIME INC.'S postage payments would rise $7,500,000 a year, to $25.5 million...
...three of the major classes of mail are affected. First-class (ordinary letter mail) would rise from 4? to 5? an ounce. Second-class (by which newspapers and magazines deliver to mail subscribers) would go up a penny: half a cent this year, another half-cent in 1963. The cost of third-class mail-chiefly direct-mail advertising, which most publications rely upon for winning new readers and keeping old ones -would also rise about one penny per piece of mail...
...Post Office performs other public services. It sells U.S. Government bonds, holds Civil Service and Peace Corps ex aminations, distributes census and in come-tax forms as well as franked (i.e., free) congressional mail (86 million pieces last year). The cost of these services is partially borne by all mail users, and even Postmaster Day has agreed that this is unfair. H.R. 7927 proposes an increase in the postal department's "public service" allowance from $62.7 million to $248 mil lion a year.* There are other ways to solve the postal problem than by upping the charge to periodicals...