Word: mailings
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Dates: during 1960-1969
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Since March, Goldwater's Washington office has received more than 650 written invitations for the Senator to put in an appearance, plus hundreds of telephoned requests. Goldwater's mail runs to a remarkable 800 pieces a day. Goldwater's political credo, The Conscience of a Conservative-a warmed-over version of his old speeches-has sold 700,000 copies in little more than a year; the paperback edition is going into its twelfth printing. Goldwater's thrice-weekly column of comment (ghost-edited by Arizona's Republican State Chairman Stephen Shadegg) is syndicated...
...League colleges and about 200 other institutions agreed to make the date for notification of admission almost a month earlier next year. The new April 16 date may eliminate competition from small colleges that have required their applicants to accept or reject admission before the Ivy schools mail their notifications, and may help Harvard counteract the attraction of early scholarship offers from other schools. Glimp is in favor of the change, but he warns against pushing the date back any further. With the new Jan. 1 deadline for applications, candidates will be able to record less than half the achievements...
...important thing about a direct mail campaign, Peddie observes, is that "you've got to have some ideas whom you're going to get." This Peddie finds out "through all the sources I can think of." The secret of his success at recruiting is that he has established so many faithful contacts all over the state. He gets tips from alumni, undergraduates, school personnel and friends, as well as from a rather mysterious, athletically-minded group composed of "non-Harvard people that aren't school people or coaches." Peddie always peruses the small-town edition of the paper he works...
...library's 81 branches). Unlike many of the world's other great libraries, which believe in the closed-door policy, the New York Public Library delivers books to anyone in ten minutes flat. Each day it answers 10,000 questions-over the counter, by mail and by phone-and for the answers it can rack its brain in 3,000 languages, including 600 African dialects...
...With admirable Yankee practicality, one Rhode Island dealer advertises: "For those who wouldn't like to be caught dead in a plush-lined coffin," a mail-order traditional plain wooden box with strong rope handles, at $120. "Cover it with cushions, and it can double as a storage chest and low seat until needed for its ultimate purpose...