Word: mailings
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Dates: during 1960-1969
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...performance, if only to induce customers to buy and buy again. Since the large majority of consumers do exactly that, businessmen understandably believe that they are producing the kind of merchandise that the nation wants. The average buyer probably gets more value for $1,000 spent in a current mail-order-house catalogue than in an edition of 50 years...
...campaign for "selected markets" through mail promotionals, magazine advertising, and radio and TV spots will begin early next year, he said. The magzine aims at "an average reader 26 years old, male, with a high median income of $18,000 a year...
...participants in the massacre. He finally found one, Sergeant Bernhardt, who agreed to verify the details if Ridenhour reported the affair to authorities. Discharged last December, Ridenhour asked friends what he should do about the matter, was repeatedly told "to forget about it." But last April he decided to mail his letters. "I thought that what happened in that village was so terrible nobody should get away with it," he explains. "The shocking thing is not that I wrote, but that there weren't other letters...
Mathias began to get pointed mail and telephone calls from his home state. "It's not so much what they say as the way they say how extreme their disappointment will be. You get the party functionaries who threaten party revolt. You get the man who does business with the Government-and it may well be that he was instigated by someone in the Administration to call." The implication is that the man's business might be taken away if Mathias voted negatively. "A Maryland applicant for a position in the Administration was told that there...
Died. Harry Scherman, 82, a founder of the Book-of-the-Month Club, whose skillful use of advertising and the U.S. mails revolutionized book distribution; of a heart attack; in Manhattan. Convinced that the growing demand for books could best be met through mail-order sales (few people were near bookshops, he reasoned, but everyone was near a post office), Scherman in 1926 founded the club with Maxwell Sackheim and Robert Haas; initial subscription was 4,750 and jumped tenfold within a year. Scherman guided the company's expansion into phonograph records and art reproductions; at his death...