Word: mailings
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Dates: during 1960-1969
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...axiom that another third are lost causes -- completely uninterested in the University--and that the other third are on the borderline--they could be wooed if only someone would. Not surprisingly, Bethell is hatching plans for a large-scale subscription drive which will start this spring. He plans to mail surveys to all alumni, hoping to find why those who don't subscribe don't. He also wants to boost the Bulletin's paltry advertising revenue, using information from the survey to make the magazine look attractive to a wide range of advertisers...
...professional diplomat is the man who knows where, in Paris or in Phnom Penh, in Bonn or in Bujumbura, to find the door to which diplomatic notes should be delivered. He has a pretty good idea of what will happen to the note after it is slipped through the mail slot in the door. But he cannot be expected to have a really deep understanding of the internal political and economic and social lines of force that converge on the men on the other side of the door. For that understanding he must turn to the scholar who has specialized...
...assured him I would mail him a copy of my review, at which point, after looking to make sure no one could possibly overhear, he laid it on the line: "Do you think," he asked plaintively, "you might be able to call it 'camp...
...were Bernard Baruch, Eleanor Roosevelt, Babe Ruth, Doris Day and Amy Vanderbilt. To meet the demand, Bean employed 120 workers, also maintained a 24-hour-a-day, 365-day-a-year ("When hunters need something, they want it right away") retail outlet. But 80% of his sales were mail orders, generated by a quaint, cluttered catalogue that utterly delighted its 400,000 readers...
...outdoorsman's hunting ground it may be, but L. L. Bean, Inc. is also an efficiency expert's nightmare. It stashes incoming mail in shirt boxes. Once it lost $125,000 in business when a list of 40,000 would-be customers was mistakenly destroyed. Under a garish, multicolored letterhead, its owner once answered a formal appointment request by advising "I am personally away more or less." When he died of a heart ailment during a Florida vacation last week at 94, L. L. (for Leon Leonwood) Bean left a $4,000,000-a-year backwoods bonanza that...