Word: mailings
(lookup in dictionary)
(lookup stats)
Dates: during 1960-1969
Sort By: most recent first
(reverse)
Boots & Bed Sheets. Even more important to catalogue merchants than area is the age market they reach. Says Charles Wood, Montgomery Ward's merchandising vice president: "The mail-order catalogue has been converted into a telephone order book for teenagers and the young families of today. There is new emphasis on the 50% of the population that is younger than 25." To attract younger shoppers, all three major catalogues now lead with sophisticated styles. To make their clothes "in," counteract the year's lead time they must contend with, and gain more of the market, Wards and Penney...
Physicist and Amateur Historian Harvey Einbinder declared in 1963 that it was just a gory story to frighten voters with, an atrocity invented by the British to justify their conquest of Bengal. The British bristled, and this brief but masterly report by a correspondent for the London Daily Mail assures any doubters that the atrocity actually occurred. It occurred, in fact, at the anticlimax of a comedy of horrors scarcely paralleled in British history...
Pusey outlined four other fund drives and suggested that the University's friends may be in for a lot of mail before Harvard's capital needs are satisfied. Among the programs he specified were an $11.6 million drive for a new home for the School of Design; a $15 million effort to expand the Law School's space; and an already-announced drive for $6 million to help build the International Studies Building...
...Detroit's main post office, a prototype of the scanner has already processed more than 500,000 pieces of mail. As many as 36,000 letters an hour can be fed into a conveyor system that carries them past a cathode-ray tube. The tube's scanning beam locates the last line of each address, converts it to electrical impulses that are recorded on an electronic version of a scratch pad. They are then read by a computer that recognizes city, state and ZIP code characters by comparing them with 6,000 combinations of standard characters...
...Post Office Department plans to install three more of the $260,000 optical scanners in Detroit and two more in Buffalo, with others to follow in major mail centers across the country. Though each optical scanner can do the work of twelve mail clerks, Postmaster General O'Brien has promised automation-conscious Detroit that "no employee will lose his job as a result of the machines." With U.S. mail volume rising at the rate of 2.3 billion pieces a year, he says, the Post Office needs even more men to move it. Moreover, no one has yet designed...