Word: mailings
(lookup in dictionary)
(lookup stats)
Dates: during 1970-1979
Sort By: most recent first
(reverse)
...HRDC is preparing to mail an "information packet" on Brustein's proposal to class officers from the past 25 years, Konrad said...
This year Americans will buy a record $22 billion worth of goods through catalogues, brochures and other kinds of mail-order offerings. Such purchases have become the fastest growing area of U.S. retailing, and they now account for fully 18% of all the general merchandise sold. Some experts believe that that percentage will grow much more. Maxwell Sroge, a Chicago-based mail-order consultant, goes so far as to assert that catalogue sales may prove to be the biggest revolution in shopping ever. Says he: "If you have insomnia, you can shop at four in the morning...
This season the holiday exotica that can be ordered by mail are more extravagant than ever. Neiman-Marcus, the tony Texas chain, has sent the 350,000 customers on its nationwide mailing list a batch of Christmas gift suggestions that range from monogrammed "passports" for pet dogs or cats ($18) to an edible Monopoly set made of several kinds of chocolate ($600), and a Wooton desk that once belonged to Queen Victoria ($150,000). In Manhattan, trendy Bloomingdale's is countering with the perfect gift for the aspiring Truman Capote for $100,000 the store will arrange a holiday...
...mail-order surge is by no means confined to holiday hedonism. While mail order has long been a mainstay for publishers of magazines and books, other firms are being lured into the field, partly because of its attractive economics. Fancy catalogues can be expensive to prepare and distribute, but it costs even more to maintain stores and sales staffs; and mailorder firms generally enjoy a profit of 6% on sales, whereas that of conventional retailers...
...result, all sorts of retailers are stepping up their mail-order activity. Bloomingdale's used to put out catalogues just to draw customers into its stores; now mail and phone orders account for a substantial part of its business. At Montgomery Ward, where mail-order business slumped sharply in the 1950s and early 1960s, catalogue sales are back at record levels...