Word: mailings
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Dates: during 1970-1979
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Does Congress bow too meekly to the wizardry of the direct-mail lobbyists and their magical magnetic drums of computerized lists? Too often it does. It takes a self-confident Congressman to rely on his own assessment of whether the mail truly reflects the sentiment of the voters he represents. And while it is a cardinal rule of Washington lobbyists never to mislead a member of Congress in face-to-face argument, no such niceties limit the distortions many of the lobbyists deliberately stimulate at the local level...
...that did not sit well with the Mail's principal tabloid rival in Britain, the Express, which had dropped out of the bidding at $190,000. Express reporters claim they had learned that the yet unidentified father was driving three hours each way to visit his wife. So they staked out the hospital parking lot, jotted down license numbers of male motorists who looked as if they might be expectant fathers and traced them through Britain's motor licensing bureau. How? "By subterfuge, even bribery!" speculated an angry civil servant. The Express soon narrowed the search to Brown...
...Mail recovered next day with a WORLD EXCLUSIVE, identifying the Browns and quoting Lesley Brown under the headline OUR MIRACLE BABY. Yet Murdoch's Sun that day also identified the Browns and quoted John Brown extensively, under the label SUN EXCLUSIVE. The Mail tried next day to regain the initiative by printing the first "exclusive" photo of Lesley Brown-but the Sun and the Express both pictured her that day as well. To protect its fast depreciating investment, the Mail quickly stationed a guard outside Lesley Brown's room and persuaded Oldham Hospital officials to refer all inquiries...
...EXCLUSIVE followed EXCLUSIVE, Britain's more serious dailies were beginning to find the affair distasteful. The Times fretted that if the orgy of publicity continued, it might be traumatic for the child. The Guardian denounced "chequebook journalism" and thrashed Oldham health officials for allowing the Mail to control news from the hospital. Embarrassed, regional health authorities ordered that any bulletins be given to all comers. Sniffed Guardian Editor Peter Preston: "The research, the doctors, the hospital-all were funded by the taxpayer. It's as if the Prime Minister said, 'For 350 quid I'll give...
...Mail last week, plans were presumably still afoot to print the Browns' EXCLUSIVE story once the baby was born, though editors there were uncommonly uncommunicative. The Enquirer this week will print its version of the story, though Murdoch's Sun somehow got hold of a few Enquirer morsels last week in London. Murdoch's Star, a Manhattan-based competitor of the Enquirer, will be out this week with some color snapshots, obtained from friends and neighbors of the Browns, and a 3,500-word article...